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User Experience Design book cover, pixel art

User Experience Design (UX Design)

Original title: Kullanıcı Deneyimi Tasarımı (UX Tasarımı): Nasıl Yapılmalı ve Nasıl Sürdürülmeli? (How Should It Be Done and How Should It Be Sustained?). The book is in Turkish.

Seçkin Yayıncılık · July 2024 · 152 pages · Turkish

Digital products that do not put UX processes into practice properly fail to deliver what they want to offer their users. This book runs from the core concepts of UX to its 5 layers, and from the strategies of design-led companies to the transformation stories of Apple and Google. It also covers how to measure and track user experience and the return on UX investment.

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Who it is for

  • Software developers
  • Designers
  • Product managers
  • IT managers
  • Marketing specialists

Contents

  1. Chapter 1 · User Experience Design (UX)
  2. What Does Investing in User Experience (UX) Design Mean?
  3. What Are the Details of a UX Design Investment?
  4. What Is the Scope of a UX Design Investment?
  5. The 5 Layers of UX
  6. The First Layer of UX – Strategy
  7. The Second Layer of UX – Scope
  8. The Third Layer of UX – Structure
  9. The Fourth Layer of UX – Skeleton
  10. The Fifth Layer of UX – Surface
  11. Chapter 2 · Design-Led Companies
  12. Apple's User Experience Story
  13. Google's Transformation from a Technology Company into a Design-Led Company
  14. Chapter 3 · Measuring and Tracking User Experience (UX)
  15. Measuring the Return on UX Investment
  16. Conclusion
  1. Chapter 1 · User Experience Design (UX)
  2. What Does Investing in User Experience (UX) Design Mean?
  3. What Are the Details of a UX Design Investment?
13 moreCollapse
  1. What Is the Scope of a UX Design Investment?
  2. The 5 Layers of UX
  3. The First Layer of UX – Strategy
  4. The Second Layer of UX – Scope
  5. The Third Layer of UX – Structure
  6. The Fourth Layer of UX – Skeleton
  7. The Fifth Layer of UX – Surface
  8. Chapter 2 · Design-Led Companies
  9. Apple's User Experience Story
  10. Google's Transformation from a Technology Company into a Design-Led Company
  11. Chapter 3 · Measuring and Tracking User Experience (UX)
  12. Measuring the Return on UX Investment
  13. Conclusion

Details

Publisher
Seçkin Yayıncılık
Edition
1st edition, July 2024
Pages
152
Language
Turkish
ISBN
9789750293610
Size / cover
13x19, paperback
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